Video

THE STANDARD FOR Video Production Premium Video

Craft Creative is a full-service video production company offering everything from web videos to TV commercials to corporate videos.

Video Production

VIDEO MARKETING SERVICES

Whatever your industry-medical, hospitality, automotive to non- profit-you've got a unique story that sets you apart. We can help you make your video engaging and entertaining so it will educate and connect with your target audience. We put a lot of thought and heart into our work and our videos will be creative, effective and help you achieve your goals.

VIDEO PRODUCTION SERVICES

Craft Creative provides consultation and management throughout the entire video production process. We understand your target audience and when we know your purpose and objectives for the video as well as the results you desire to achieve, we can craft the perfect creative designed to achieve your goals.

The pre­production phase allows our video production team to formulate the best creative approach and present different options and strategies to maximize your project within scope and budget as well as increase ROI. Our services also include audio creative production, photography, 4K video, as well as aerial photography and videography.

VIDEOS WE PRODUCE

  • Educational or Instructional
  • Case Study or Testimonial
  • Business or Company
  • Sales Training
  • Website and Viral
  • Event and Promotional
  • TV Commercial
  • Corporate Video
  • Marketing Video
  • Online Video

Have something else in mind? We can do that too!

VIDEOS WE PRODUCE

Craft Creative provides consultation and management throughout the entire video production process. We understand your target audience and when we know your purpose and objectives for the video as well as the results you desire to achieve, we can craft the perfect creative designed to achieve your goals.

The pre­production phase allows our video production team to formulate the best creative approach and present different options and strategies to maximize your project within scope and budget as well as increase ROI. Our services also include audio creative production, photography, 4K video, as well as aerial photography and videography.

Case Studies

Charleston Men’s Clinic

A local men’s health clinic prides itself on being one of the only facilities headed by a practicing medical doctor. They take their time with each patient, crafting singular treatment programs tailored according to each patient’s ailments.

This philosophy presents an interesting challenge for a creative agency. The effort to spend meaningful time with patients generates a significant “quality over quantity” need. The potential patients calling in need to be ready and qualified to become a patient.

Craft Creative sculpted a creative strategy that would attempt to inspire the people who are generally more in tune with grown men’s medical needs: their wives.

The idea was simple: present messages that would present a supportive wife helping her man make the decision to help them both live happier lives. They’re partners, and a strong woman makes a strong man. Craft Creative produced a 30-second TV spot showcasing the woman’s thoughts and feelings about her husband and their situation. This strategy attempts to speak directly to cooperation between both the husband and wife and speaks to potential patients who are ready to convert and become actual patients.

The campaign resulted in a notable increase in lead quality. Callers to the clinic were much more ready and willing to schedule appointments, leading to conversion rate increase to nearly 80%. Website traffic also showed an interest in learning more about the services provided. Over 10% of visitors spent more than five minutes on the site learning about the clinic’s services, again showing the people inspired by the video ad were serious about becoming actual patients.

Jones Ford and McKinney Dodge

Craft Creative’s strategy for automotive dealerships is to create video ads that set themselves apart from the crowd of other local automotive dealerships. We’ve all seen a dealership ad, so Craft Creative is tasked with the production of video ads that can speak to potential buyers differently than every other auto dealer ad out there.

In February of 2018, Craft Creative earned the video production business back from a dealership who had chosen to test the waters with different video production agencies. The change resulted in a decrease of 40% in monthly sales. Conversely, When the dealership switched back to Craft Creative’s video ad production, sales rose by 40%.

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Recruiting

Real Estate

Just because you think it’s cute doesn’t mean it will grow your business. People are advertised to all the time, thousands of times a day. If you’re not being loud and getting noticed in your market, you’re just fitting in like everyone else. Think about that the next time you start a campaign.”

— Eric Elliott (Chief inspiration officer