Monthly Archives: July 2020

Why Your TV Lawyer Ads Don’t Stand Out

In the world of advertising, every second counts. According to Ipsos, a mere 45% of television ad time actually receives attention from audiences. To run a successful TV advertisement campaign, your law firm must defy the odds and stand out from the crowd. Easier said than done. TV marketing is rife with competition and the world […]

When Should I Use Animated Advertising?

When you’re deciding how you want your advertisements to look, you may be interested in using animation. A professional animation can be engaging  for viewers and fun to watch. There is a lot you can do with an animated advertisement that would be incredibly difficult with live-action advertising. So, what are the best contexts for […]

How to Create Great Facebook Lawyer Videos

The secret to Facebook lawyer videos is well-made, professional content that offers specific value to your potential clients. If you are readily available for your potential clients with help, these people will be more likely to call you when emergencies hit. Just remember that 67% of clients will sign on with a law firm if […]

Craft Reviews: Intellytech F-485 Light Canon

The production crew at Craft Creative is on a constant quest to find and use the best equipment available. Every now and then, the team likes to put together reviews highlighting some of their favorites pieces. Last time, we heard from Paul and the Fujinon Camera Lenses. Check that review out if you’re interested. Today, […]