3 Steps to Ensure You’re Effectively Using Your Video Content

close up shot of cell phone screen and social media icons

If you’re looking to promote your law firm, producing a legal marketing video is a good first step. To ensure you’re getting the most from your investment, follow these steps to maximize your video content marketing.

Optimize Timing

While there are plenty of opinions regarding what exact time of day you should release new video content, we tend to steer away from hard and fast rules. Here’s why. Not everyone’s audiences work in the same way!

As you consider when to release your video, answer the following questions:

  • Who is my audience?
  • When is the bulk of my audience most likely to be online?
  • How can I leverage their presence to my advantage?

The more people see and engage with your video content, the more likely that social media algorithms will favor it; therefore, to give your video a head start, optimize the timing of its release to promote maximum engagement.

Add Hashtags

Hashtags aren’t just for Twitter. Nearly every online social media platform uses them now.

Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. (HootSuite)

Because hashtags are clickable and searchable, they’re able to connect common audiences. When used wisely, they will greatly boost your engagement.

Distribute Video Content to All Channels

We’ve saved our most important advice for last.

Once your video content is created, it can and should be shared on all possible outlets, not simply the ones where your largest audience is. That would include not just your main website but all your social media channels. While Facebook and YouTube are still the most widely-used platforms, Twitter, Pinterest, Instagram, and LinkedIn aren’t far behind. You could even consider public-access or network TV spot if your budget allows!

Here’s the bottom line: once your video content is made, your goal is to get as many eyes on it as possible. The more places you post, the higher your chances of reaching your target audience.

We Can Help

Need a video first? Craft Creative can definitely help with that! To hear more about our premium services, please contact us.

We look forward to hearing from you!