In the digital age, successful video advertising is a crucial side of bringing in business. In fact, using video ads for products can improve sales by up to 40%. Videos are increasing in popularity as people enjoy watching videos over other media. So, if your videos aren’t working, then you’re missing out on a lot of traffic and business prospects.
How You Know Your Videos Aren’t Working
Nobody wants to lose out on getting the right attention from the internet. Strategic video production is a great way to garner that attention. Let’s take a look at a few signs that indicate your video advertising isn’t working.
- Website Traffic- If your website traffic is low and it continues to stay low, even after implementing a new video, then it’s a clear sign that your videos aren’t drawing in any attention. Successful video advertising will naturally improve your website traffic.
- Outdated Video- Outdated videos aren’t likely to rank high in Google searches and are far less likely to drive any traffic to your product or service. People assume that if the video is a few years old, the product or service is outdated as well.
- Wrong Audience- Attracting the wrong audience will be a clear sign that you need to implement some strategic video production. You’ll know you have the wrong crowd if you have high viewership on your video but an incredibly low ROI, or if people tend to ask redundant questions about the video. There are also a few other ways to see if you’re attracting the wrong people.
- Conversions- Having a low conversion rate is a good sign that you need to improve your video quality and ensure that you’re sending the appropriate message concerning what you’re trying to sell.
Successful Video Advertising Increases Organic Traffic
Strategic video production is key to driving online traffic. Here are a few steps for effective video content to take. It’s important to make sure your videos are sending the right messages, are clear and concise, and appeal to your desired target audience. Let the video marketing experts and Craft Creative handle your next video production. Contact us today.