Category Archives: Craft Course

Crafting Creative for Different Media

A video is a video. Just produce one for us, and we’ll run it everywhere. Have you ever noticed that, sometimes, you’ll run the same video creative across several different media outlets and run into wildly different results? Sure, you would probably expect different measurements across Traditional, Digital, and Social Media, but even within each […]

Customizing Content to Fit Your Brand

There’s no magical machine that can extract your brand and produce a physical physical representation of it. As awesome as this would be, we’re at least a few centuries away from this type of technology. The next best thing is a creative team. A creative team is just that: creative. We specialize in manifesting business’s […]