Category Archives: Craft Course

3 Pieces of Production Equipment to Immediately Improve Your Videos

Photo by Stephane YAICH on Unsplash You already know companies using video to improve their branding and awareness are more likely to increase sales. It is no surprise why business owners are turning to professionals to improve their marketing videos. Because of this, we sought to provide a quick list of video production equipment to […]

3 Basic Steps to Make Good-Looking Interview Videos

If you want people to remember your message, embedding it in interview videos is one of the most effective ways to accomplish just that. Since people have been proven to remember 95% of a message when they watch it on video compared to 10% when reading it in a text, you really shouldn’t wait to get your interview video […]

How to Create Great Explainer Videos

The importance of explainer videos can’t be overstated. They serve a multitude of functions that can help brands better articulate their intended message to consumers. Specifically, explainer videos are described as short and compelling videos that captures your brands promise and shows prospective customers why they should care about your brand, and the goods and […]

4 Basic Lighting Techniques to Help Your Next Production

No matter what kind of video you’re shooting, your choice of lighting will always be paramount in giving off the mood and the message you intend. To help you figure out the best lighting setup for your needs, we’ve compiled a list of some of the most useful lighting techniques in video making. 3-Point Lighting […]