Category Archives: Craft Course

Craft Reviews: Fujinon Camera Lenses

So you have a camera and have experimented with a few productions but are still struggling to find those right shots. It may be time to look into different lenses. In Paul’s Fujinon Cinema Lens Review, he breaks down a couple different lenses Craft Creative uses and why. Fujinon 18-55mm lens These lenses are a […]

How to Direct Your Business Video Production

The phrase “film directing” can be a rather intimidating idea if you’re not aware of the challenges. Directing video productions involves more than shouting orders and making sure people are where they need to be. In the video, our team member Terry takes you through some of the most important aspects of how to direct […]

Using Storyboards for Your Animation Production

  No professional video production crew would ever dream of taking on a project without a script. They act as an anchor that keeps a production on task and allows everyone involved to stay on the same page. In many ways, storyboards act as a visual form of a script. If you’re not already, you […]

Crafting Creative Media Plans for Different Outlets

Have you ever noticed that, sometimes, you’ll run the same video creative across several different media outlets and run into wildly different results? Sure, you would probably expect different measurements across Traditional, Digital, and Social Media, but even within each of these niches, the creative media plan you put out into the market needs to […]