You already know companies using video to improve their branding and awareness are more likely to increase sales. It is no surprise why business owners are turning to professionals to improve their marketing videos. Because of this, we sought to provide a quick list of video production equipment to improve your marketing videos.
A DSLR Camera
Why a digital single-lens reflex camera and not a point and shoot camera or your smartphone camera? First, DSLR cameras are becoming more and more easy to buy. Secondly, they provide images of better quality compared to point and shoot cameras.
Smartphone cameras come in handy. At the same time, videos recorded via smartphone camera are lesser in quality even for higher megapixels. For that reason, Craft Creative recommends investing in a DSLR when deciding on video production equipment. Depending on your needs, a DSLR camera will provide you with a grounding for quality video marketing.
A tripod helps stabilize and elevate your camera and light unit as you shoot your videos. The simple three-legged video production equipment might be what you need to improve your marketing videos.
The fastest way to come across as amateurs to your audience is to use shaky footage. A great tripod or any stabilizing device is great to have even by those with the steadiest of hands. In short, consider adding a sturdy tripod to your video production equipment.
An External Microphone
A camera has an internal microphone. Why add another?
An external mic used to improve marketing videos by allowing hands-free operation. They often come with clips that are attached to clothes. Adding a body mic, collar mic, or lapel mic to your video production equipment eases the final output production.
Don’t rely on your inbuilt camera microphone during video production. Whether you are shooting your videos for your social media e-commerce page, or making a live video, adding an external microphone to your video production equipment is a pro move.
Don’t feel down if you cannot afford any hardware mentioned above. The important thing is making the first step to create a video. Video is often an intense process, but it doesn’t have to be. Looking for a video production team with the right equipment for any project? Contact Craft Creative.