How to Create Great Explainer Videos

teacher pointing at chalk board

The importance of explainer videos can’t be overstated. They serve a multitude of functions that can help brands better articulate their intended message to consumers. Specifically, explainer videos are described as short and compelling videos that captures your brands promise and shows prospective customers why they should care about your brand, and the goods and services offered. They are essentially elevator pitches, but in video form. For instance, check this one out.

How to Create an Explainer Video

The process of creating an explainer video consist of:

  1. Determine the objective of your video. The goals you hope to reach with your video will impact the style of video you create and the channels in which you hope to publish your content on.
  2. Write a script that focuses on one or two important messages that concludes with a call to action.
  3. Create a storyboard to ensure your imagery and script line up.
  4. Repetition is key to creating an amazing video.
  5. Record your video, or the narration, then create the animations.
  6. Edit, watch, watch, then watch again. Watch the video one more time to try to detect any errors. Once you’re confident in the material you have created, it’s time to share.

Best Practices

To create material that connects with your audience, you must:

  • Focus on your audience – Your explainer video should focus on conveying how your goods or services can help solve a consumer’s problem, as opposed to focusing on how great your goods and services are.
  • Engage viewers immediately – When creating videos, it’s important to draw the viewers in right away. Making strong statements that address viewers directly, can help retain audiences and initiate the process of converting them into customers.
  • Be concise – The objective with explainer videos is to get your message across in a short amount of time. Preferably within 2 minutes. Engage, deliver, and keep it short. That is the key.

For businesses in-search of a video production and creative agency to create original explainer videos, contact the professionals at Craft Creative today.