Recent Articles

How to Create Great Explainer Videos

The importance of explainer videos can’t be overstated. They serve a multitude of functions that can help brands better articulate their intended message to consumers. Specifically, explainer videos are described as short and compelling videos that captures your brands promise and shows prospective customers why they should care about your brand, and the goods and […]

5 Insightful Tips on How to Improve Your Healthcare Marketing Videos

Whether your goal is to get more patients, increase enrollment in your health insurance coverage, market a new product or service, video marketing is an excellent tool for your healthcare marketing plans. Your target audience can be very elusive, but you can net relatively higher conversions with video content than image-based or text-based content. Videos tend to […]

Are You Setting Business Goals for Your Marketing Videos?

44% of participants in a recent study claimed that the lack of an effective strategy was the primary reason their video marketing efforts were unsuccessful. The problem is, you can’t accurately measure success without first defining what your marketing video goals are. In the following article, we’ll cover 3 ways you can measure the success […]

3 Steps to Ensure You’re Effectively Using Your Video Content

If you’re looking to promote your law firm, producing a legal marketing video is a good first step. To ensure you’re getting the most from your investment, follow these steps to maximize your video content marketing. Optimize Timing While there are plenty of opinions regarding what exact time of day you should release new video […]