Recent Articles

4 Basic Lighting Techniques to Help Your Next Production

No matter what kind of video you’re shooting, your choice of lighting will always be paramount in giving off the mood and the message you intend. To help you figure out the best lighting setup for your needs, we’ve compiled a list of some of the most useful lighting techniques in video making. 3-Point Lighting […]

Craft Reviews: RodeCaster Pro Podcast Production Studio

It’s official, everyone. Podcasts have taken over the world. In fact, there are 850,000 active podcasts to choose from. With so many podcasts out there today and so many podcasters recording them, demand for simple podcast production studios is high as ever. Naturally, there are a ton of options to choose from. Today, Chris gives […]

Why Your TV Lawyer Ads Don’t Stand Out

In the world of advertising, every second counts. According to Ipsos, a mere 45% of television ad time actually receives attention from audiences. To run a successful TV advertisement campaign, your law firm must defy the odds and stand out from the crowd. Easier said than done. TV marketing is rife with competition and the world […]

When Should I Use Animated Advertising?

When you’re deciding how you want your advertisements to look, you may be interested in using animation. A professional animation can be engaging  for viewers and fun to watch. There is a lot you can do with an animated advertisement that would be incredibly difficult with live-action advertising. So, what are the best contexts for […]