Category Archives: Video for Business

3 Quick Reasons Why Your Law Firm Needs a Branding Video

Photo by Patrik Michalicka on Unsplash Video is an effective way to show prospective clients why they should choose your firm.  An introductory video shows potential clients what your firm has to offer and why they should choose you.  A branding video can paint a picture of the type of firm you operate and how […]

Are You Running Successful Video Advertising?

In the digital age, successful video advertising is a crucial side of bringing in business. In fact, using video ads for products can improve sales by up to 40%. Videos are increasing in popularity as people enjoy watching videos over other media. So, if your videos aren’t working, then you’re missing out on a lot […]

5 Insightful Tips on How to Improve Your Healthcare Marketing Videos

Whether your goal is to get more patients, increase enrollment in your health insurance coverage, market a new product or service, video marketing is an excellent tool for your healthcare marketing plans. Your target audience can be very elusive, but you can net relatively higher conversions with video content than image-based or text-based content. Videos tend to […]

Are You Setting Business Goals for Your Marketing Videos?

44% of participants in a recent study claimed that the lack of an effective strategy was the primary reason their video marketing efforts were unsuccessful. The problem is, you can’t accurately measure success without first defining what your marketing video goals are. In the following article, we’ll cover 3 ways you can measure the success […]