Category Archives: Video for Business

3 Steps to Ensure You’re Effectively Using Your Video Content

If you’re looking to promote your law firm, producing a legal marketing video is a good first step. To ensure you’re getting the most from your investment, follow these steps to maximize your video content marketing. Optimize Timing While there are plenty of opinions regarding what exact time of day you should release new video […]

Why Your Law Firm Could Benefit From a Legal Marketing Video

Choosing a lawyer can be stressful. Not only can the selection process be draining, but situation requiring an attorney is also stressful. A great way to market your law firm and gain new clients is to take advantage of legal marketing videos. What can attorney advertising do for you? Reach a New Audience Nowadays, many […]

Why Your TV Lawyer Ads Don’t Stand Out

In the world of advertising, every second counts. According to Ipsos, a mere 45% of television ad time actually receives attention from audiences. To run a successful TV advertisement campaign, your law firm must defy the odds and stand out from the crowd. Easier said than done. TV marketing is rife with competition and the world […]

When Should I Use Animated Advertising?

When you’re deciding how you want your advertisements to look, you may be interested in using animation. A professional animation can be engaging  for viewers and fun to watch. There is a lot you can do with an animated advertisement that would be incredibly difficult with live-action advertising. So, what are the best contexts for […]