Videos

THE STANDARD FOR Video Production Premium Video

Craft Creative is a full-service video production company in Charleston, SC. Our video production team has partnered with regional, national brands as their full video production crew. Craft Creative provides services across the continental United States.

Video Production

VIDEO PRODUCTION /VIDEO PRODUCTION CREW

Craft Creative’s video production crew and creative team is trusted by large brands such as Nissan, Ford, Toyota, Chrysler, and Anheuser Busch. Every video project is different and requires a different approach. Our video production crew has produced creative videos for the following industries: automotive video production, personal injury marketing, medical and hospital, government, and provided services for the US Government.

VIDEO PRODUCTION

Craft Creative provides consultation and management throughout the entire video production process. We understand your target audience and when we know your purpose and objectives for the video as well as the results you desire to achieve, we can craft the perfect creative designed to achieve your goals.

The pre­production phase allows our video production team to formulate the best creative approach and present different options and strategies to maximize your project within scope and budget as well as increase ROI. Our services also include audio creative production, photography, 4K video, as well as aerial photography and videography.

VIDEOS WE PRODUCE

  • Educational or Instructional
  • Case Study or Testimonial
  • Business or Company
  • Sales Training
  • Website and Viral
  • Event and Promotional
  • TV Commercial
  • Corporate Video
  • Marketing Video
  • Online Video

Have something else in mind? We can do that too!

VIDEOS WE PRODUCE

Craft Creative provides consultation and management throughout the entire video production process. We understand your target audience and when we know your purpose and objectives for the video as well as the results you desire to achieve, we can craft the perfect creative designed to achieve your goals.

The pre­production phase allows our video production team to formulate the best creative approach and present different options and strategies to maximize your project within scope and budget as well as increase ROI. Our services also include audio creative production, photography, 4K video, as well as aerial photography and videography.

Video Production Case Studies

Charleston Men’s Clinic

A local men’s health clinic prides itself on being one of the only facilities headed by a practicing medical doctor. They take their time with each patient, crafting singular treatment programs tailored according to each patient’s ailments.

This philosophy presents an interesting challenge for a creative agency. The effort to spend meaningful time with patients generates a significant “quality over quantity” need. The potential patients calling in need to be ready and qualified to become a patient.

Craft Creative sculpted a creative strategy that would attempt to inspire the people who are generally more in tune with grown men’s medical needs: their wives.

The idea was simple: present messages that would present a supportive wife helping her man make the decision to help them both live happier lives. They’re partners, and a strong woman makes a strong man. Craft Creative produced a 30-second TV spot showcasing the woman’s thoughts and feelings about her husband and their situation. This strategy attempts to speak directly to cooperation between both the husband and wife and speaks to potential patients who are ready to convert and become actual patients.

The campaign resulted in a notable increase in lead quality. Callers to the clinic were much more ready and willing to schedule appointments, leading to conversion rate increase to nearly 80%. Website traffic also showed an interest in learning more about the services provided. Over 10% of visitors spent more than five minutes on the site learning about the clinic’s services, again showing the people inspired by the video ad were serious about becoming actual patients.

Jones Ford and Nissan of Sumter

Craft Creative’s strategy for automotive dealerships is to create video ads that set themselves apart from the crowd of other local automotive dealerships. We’ve all seen a dealership ad, so Craft Creative is tasked with the production of video ads that can speak to potential buyers differently than every other auto dealer ad out there.

In February of 2018, Craft Creative earned the video production business back from a dealership who had chosen to test the waters with different video production agencies. The change resulted in a decrease of 40% in monthly sales. Conversely, When the dealership switched back to Craft Creative’s video ad production, sales rose by 40%.

Retail

Recruiting

Real Estate

Just because you think it’s cute doesn’t mean it will grow your business. People are advertised to all the time, thousands of times a day. If you’re not being loud and getting noticed in your market, you’re just fitting in like everyone else. You need a video production company that gets it.”

— Eric Elliott (Chief Inspiration Officer)